July 6, 2025
A Tale of Two Suppliers
Even among suppliers who are '100% renewable' there can be big differences in the character and quality of electricity that consumers receive.
Read more →Our Mission
Verifiable ratings of renewable energy supply
Many energy suppliers market their electricity as renewable while continuing to buy fossil-fuelled power—a practice enabled by outdated regulations. To resolve this confusion, Matched uses public data to track what electricity households and businesses are actually receiving—hour by hour, all year.
Why Matched?
100% renewable is not 100% renewable
Many British households choose an electricity tariff that is '100% renewable'—often paying a little extra for the promise of cleaner power. But what does this label actually mean in practice? It suggests that all the electricity you use comes directly from renewables like wind or solar. However, the reality of how the grid works is more complex.
Latest Insights
Recent Posts
April 18, 2025
In the news: 'everyone is eager for change'
Matched is quoted in an article about the need for greater transparency in the renewable energy market.
Read more →March 7, 2025
Good Energy details their renewable energy supply
Following conversations with Matched, Good Energy has shared data-backed information about their renewable energy supply.
Read more →