September 3, 2025
A Twenty-Year-Old Loophole
British households paying for "100% renewable" electricity are being systematically misled - some power marketed as fully renewable is as low as 56% renewable.
Read more →Our Mission
Verifiable ratings of renewable energy supply
Many energy suppliers market their electricity as renewable while continuing to buy fossil-fuelled power—a practice enabled by outdated regulations. To resolve this confusion, we will shortly be publishing the Matched Clean Power Index, a verifiable rating of the renewable electricity households and businesses are actually receiving—hour by hour, all year.
Why Matched?
100% renewable is not 100% renewable
Many British households choose an electricity tariff that is '100% renewable'—often paying a little extra for the promise of cleaner power. But what does this label actually mean in practice? It suggests that all the electricity you use comes directly from renewables like wind or solar. However, the reality of how the grid works is more complex.
Our Contributors
Working together for transparency
Matched works with leading organisations in the space to advance hourly matching transparency.
Latest Insights
Recent Posts
July 6, 2025
A Tale of Two Suppliers
Even among suppliers who are '100% renewable' there can be big differences in the character and quality of electricity that consumers receive.
Read more →April 18, 2025
"Everyone is eager for change"
Matched is quoted in an article about the need for greater transparency in the renewable energy market.
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